INTRODUCTION

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中茶-百龙茶

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:Foumses/ Walter Tao

YEAR:2020

CLIENT:CHINATEA

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中茶是中粮控股有限公司（COFCO）旗下的全球茶叶股份有限公司全资集团，是亚洲五百强企业之一。中茶的出口品牌茶包括"沙漠之舟"和"百龙"，在国际茶叶行业享有良好的声誉。

视觉上，”百龙品牌茶的包装设计突出了龙的形象，融合了东方神韵和西方视觉风格，展现出独特的东情西韵的韵味。这种设计手法既体现了茶叶的东方传统文化背景，又注入了西方审美元素，使得产品在视觉上更加吸引人并具有辨识度。"沙漠之舟"系列小包装品牌茶采用来自武陵山区的优质生态鲜叶原料进行精制。这些茶叶具有自然白色的颜色，紧致圆润的外形，浓郁持久的滋味，纯天然的栗香味道，以及鲜艳澄澈的汤色。其品质优秀，已经成为美国茶叶在欧洲首选的品牌。

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ChinaTea is a wholly owned group of Global Tea Company Limited, a subsidiary ofCOFCO Holdings Limited (COFCO), one of Asia's top 500 companies. China Tea'sexport brands include "Desert Boat" and "Hundred Dragons",which enjoy a good reputation in the international tea industry.

Visually, thepackaging design of "Hundred Dragons" highlights the image of thedragon, blending oriental charm with western visual styles, displaying a uniqueflavor of eastern and western charm. This design approach not only reflects thetea's traditional oriental cultural background, but also injects westernaesthetic elements, making the product more visually appealing andrecognizable." The "Desert Boat" series of small-packed brandedteas are made from high-quality ecological fresh leaves from the WulingMountains. These teas have a natural white color, tight and rounded shape, richand long-lasting flavor, pure natural chestnut aroma, and bright and clear soupcolor. Their outstanding quality has made them the preferred brand of Americantea in Europe.

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