INTRODUCTION

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金装凤梨酥

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:Foumses

YEAR:2021

CLIENT:LinFu Qing Studio

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台湾泰斗级烘焙大师，林甫青老师工作室，与中国南方航天联名出品的精装凤梨酥，其独特的设计引人注目。通过超现实主义风格的凤梨插画，品牌将产品与艺术元素相结合，营造出独特的视觉体验。这种设计手法既突破了传统凤梨酥的形象，又与产品的天然属性相关联，进一步突出了产品的特点和品质。蓝色和金色的凤梨搭配是视觉上的亮点。蓝色代表着天空和宽广，与中国南方航天的联名合作相呼应，强调了产品的独特身份和质量。金色则象征着尊贵和高质感，为凤梨酥增添了一份奢华感。

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Taiwan'stitanic baking master, Mr. Lin Fuqing's studio, and Southern China Aerospaceco-branded the hardcover pineapple pastry with a strikingly unique design.Through surrealistic style pineapple illustrations, the brand combines theproduct with artistic elements to create a unique visual experience. Thisdesign technique breaks away from the traditional image of pineapple crisps andis associated with the natural properties of the product, further emphasizingits features and quality. The blue and gold pineapple pairing is a visualhighlight. The blue color represents the sky and expanse, echoing theco-branding partnership with China Southern Spaceflight and emphasizing theunique identity and quality of the product. The gold color, on the other hand,symbolizes dignity and high quality, adding a sense of luxury to the pineapplepastry.

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