INTRODUCTION

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新华国际

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:JojoWang

YEAR:2015

CLIENT:XinhuaInternational

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品牌形象设计以相机镜头为基础，象征着新华国际对世界新闻的观察、记录和传递。相机镜头代表着信息获取和传媒的功能，同时也表达了新华国际的专业性和权威性。通过这个符号，品牌形象能够与新华国际的核心业务相呼应，凸显其在国际新闻领域的重要性。

品牌形象的年轻性体现在其现代化的设计风格和动感的视觉元素中。年轻的形象能够吸引新一代读者和观众，增强品牌在年轻人中的影响力。同时，年轻性也体现了新华国际对创新和前沿技术的关注，以适应当今迅速变化的媒体环境。多彩的颜色代表新华国际对世界新闻局势的认知和多元化报道。这些颜色可以是鲜艳而活力的，表达出新闻的多样性和世界的多元性。多彩的设计使新华国际形象更具吸引力和视觉冲击力，吸引读者和观众的关注。

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Thebrand image design is based on the camera lens, symbolizing XinhuaInternational's observation, recording and delivery of world news. The cameralens represents the function of information acquisition and media, and alsoexpresses the professionalism and authority of Xinhua International. Throughthis symbol, the brand image is able to echo Xinhua International's corebusiness and emphasize its importance in the field of international news.

Theyouthfulness of the brand image is reflected in its modernized design style anddynamic visual elements. A youthful image can attract a new generation ofreaders and viewers and enhance the brand's influence among young people. Atthe same time, youthfulness also reflects Xinhua International's focus oninnovation and cutting-edge technology to adapt to today's rapidly changingmedia environment. Colorful colors represent Xinhua International's awarenessof the world news situation and diversified coverage. These colors can bebright and vibrant, expressing the diversity of news and the plurality of theworld. The colorful design makes Xinhua International's image more attractiveand visually appealing, attracting readers' and viewers' attention.

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