INTRODUCTION

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减糖月饼

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:Foumses

YEAR:2021

CLIENT:JinJi Pin Ke

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金鸡品客中秋创意营销专注于推出减糖月饼，因为顾客对健康越来越关注，减糖成为市场的趋势。品牌抓住了市场痛点，将减糖作为中秋营销的核心卖点。其中，减糖≥72%是视觉核心，以突出产品的减糖特点。

在营销方案中，减糖≥72%成为视觉核心，强调产品减糖的优势。这种视觉设计能够迅速吸引消费者的注意力，传达产品的特点和卖点。通过突出减糖的比例，品牌向消费者明确展示了产品的健康属性，让消费者在选择中秋月饼时能够更加关注减糖产品的优势。金鸡品客中秋创意营销方案的核心是减糖月饼，充分抓住了市场趋势和消费者对健康的关注。通过减糖≥72%的视觉核心和极减主义的主张，品牌成功地传达了产品的减糖诉求，并满足了消费者对健康生活方式的需求。这个创意营销方案将有助于金鸡品客在中秋市场中树立差异化竞争优势，吸引更多健康意识的消费者的选择和认可。

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JinJiPink mid-autumn creative marketing focused on launching reduced-sugar mooncakesbecause customers are becoming more and more concerned about their health, andsugar reduction has become a market trend. The brand captured the market painpoint and made sugar reduction the core selling point of its mid-autumnmarketing. Among them, sugar reduction ≥ 72% is the visual core to highlightthe product's reduced sugar characteristics.

In the marketing plan, sugarreduction ≥ 72% becomes the visual core to emphasize the advantages of theproduct's sugar reduction. This visual design can quickly attract consumers'attention and convey the product's features and selling points. By highlightingthe percentage of reduced sugar, the brand clearly demonstrates the product'shealth attributes to consumers, enabling them to pay more attention to theadvantages of reduced sugar products when choosing mid-autumn mooncakes. Thecore of JinJi Pink Mid-Autumn creative marketing program is the reduced-sugarmooncake, which fully captures the market trend and consumers' concern forhealth. Through the visual core of ≥72% sugar reduction and the proposition ofExtreme Reductionism, the brand successfully communicates the product's sugarreduction claim and meets consumers' demand for a healthy lifestyle. Thiscreative marketing plan will help JinJi Pinke establish a differentiated competitiveadvantage in the mid-autumn market and attract more choices and recognitionfrom health-conscious consumers. 

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