INTRODUCTION

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Today 今天便利店

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:JojoWang

YEAR:2022

CLIENT:Today

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14周年品牌焕新，Today打造全新国民美好生活驿站！在新零售消费升级的趋势下，中国民族便利店代表品牌TODAY率先布局，并启动了"线下最大流量创业联盟平台"战略。

作为Today全程品牌战略合作伙伴，梵智参与了品牌的重塑、视觉升级和空间形象创新，统领了全新概念下的"生活梦想家"品牌，助力Today不断刷新传统便利店行业标准。南宁的第一家新形象店的亮相引起了同行的广泛研究，成为便利店行业的经典案例。梵智深入参与了品牌的发展历程。

在2022年，Today提出了品牌的全面升级，并确定了新的品牌主张，成为"国民美好生活驿站"的品牌定位。这次品牌全面升级的主张意味着Today便利店不仅仅是一个传统的便利店，而是一个为国民提供美好生活的驿站。该品牌主张强调Today的使命是满足消费者对于便利、舒适和品质生活的追求。Today便利店致力于成为人们日常生活中的伙伴，为他们提供更多元化、高品质的产品和服务，以帮助他们享受更美好、更便利的生活。

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14thAnniversary Brand Renewal, Today Creates a New National Good Life Station!Under the trend of new retail consumption upgrading, TODAY, the representativebrand of China's national convenience stores, took the lead in the layout andlaunched the strategy of "the largest offline traffic entrepreneurial allianceplatform".

As Today's strategic branding partner, Fanzhi participated inthe rebranding, visual upgrading and spatial image innovation, and led thebrand of "Life Dreamer" under the new concept, which helped Today toconstantly refresh the industry standard of traditional convenience stores. Thedebut of the first new image store in Nanning caused extensive research amongpeers and became a classic case in the convenience store industry. Vanzant hasbeen deeply involved in the brand's development journey.

In 2022, Todayproposed a comprehensive brand upgrade and defined a new brand proposition,which became the brand positioning of "National Good Life Station".The brand proposition means that Today is not just a traditional conveniencestore, but a station that provides a better life for the nation. The brandproposition emphasizes that Today's mission is to satisfy consumers' pursuit ofconvenience, comfort and quality of life, and that Today Convenience Stores arecommitted to being a partner in people's daily lives, providing them with morediversified and high-quality products and services to help them enjoy a betterand more convenient life.

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