INTRODUCTION

‍

奢啡

‍

ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:Foumses

YEAR:2022

CLIENT:CepheiCoffee

‍

奢啡咖啡是一家从2012年起主要以线上销售为主的品牌。然而，在2021年，品牌决定对线下市场进行战略部署，希望通过全新的品牌打造在线下建立品牌的影响力和势能。

品牌形象的设计注重打造一个独特且引人注目的外观，以吸引消费者的目光。通过双耳杯的造型，品牌传达了对咖啡品质的执着追求，并与消费者分享这种热情。此外，品牌也通过自主选定的品牌色彩，突出其与众不同的个性特征。经过长达3个月的努力，品牌成功开设了位于上海新天地的第一家线下门店。

这个门店将成为品牌的标志性存在，旨在展示奢啡咖啡对咖啡品质追求的决心，并通过与消费者面对面的接触建立起真诚的关系。

‍

CEPHEICOFFEE is a brand that has been selling primarily online since 2012. However,in 2021, the brand decided to strategize for the offline market, hoping tobuild the brand's presence and momentum offline with a new branding.

The brandidentity was designed with a focus on creating a unique and striking look thatwould catch the consumer's eye. Through the shape of the binaural cup, thebrand communicates its dedication to the quality of coffee and sharing thispassion with consumers. In addition, the brand also highlights its distinctivepersonality traits through its own chosen brand colors. After 3 months of hardwork, the brand successfully opened its first offline store in Xintiandi,Shanghai.

This store will become the brand's iconic presence, aiming todemonstrate CEPHEICOFFEE commitment to coffee quality and to build genuinerelationships through face-to-face contact with consumers.

‍