INTRODUCTION

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尚公馆

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:Foumses

YEAR:2021

CLIENT:ShangMansion

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尚公馆品牌升级旨在重新定义现有KTV品类，深入挖掘消费者的需求，并将自身定位为精品KTV连锁品牌，迎合城市精英和对极致生活方式的追求。

整体的品牌设计将更加注重精致和品质感。通过调整设计调性，品牌形象将更加高雅、精致，展现出与众不同的品质。品牌决定以"尚"字作为品牌的LOGO，使其成为最具辨识度的品牌标志和资产。

在后期的应用设计中，品牌将保留自身的品质感，并融入更现代化的表现形式，以更年轻的形象呈现。这意味着在应用设计中，可能会运用更具时尚感和现代化的元素，如流行的配色方案、动感的图形等，以使品牌更贴近年轻受众的喜好和审美。

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Thebrand upgrade of Shang Mansion aims to redefine the existing KTV category, digdeeper into the needs of consumers, and position itself as a boutique KTV chainbrand, catering to urban elites and the pursuit of the ultimate lifestyle.

Theoverall brand design will pay more attention to the sense of sophistication andquality. By adjusting the design tone, the brand image will be more elegant,exquisite, and show the distinctive quality. The brand decided to use the word"Shang" as the brand logo, making it the most recognizable brand markand asset.

In the later stages of the application design, the brand will retainits own sense of quality and incorporate a more modern expression to present a moreyouthful image. This means that more fashionable and modern elements, such aspopular color schemes and dynamic graphics, may be used in the applicationdesign to bring the brand closer to the preferences and aesthetics of a youngeraudience.

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