INTRODUCTION

‍

孙北北炸鸡

‍

ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:Foumses

YEAR:2022

CLIENT:SunBei Bei Zha Ji

‍

孙北北炸鸡是一家新零售连锁小吃品牌，以绿色健康炸鸡为主打产品。品牌形象设计着重于打造一个有趣而富有亲和力的IP形象，即孙北北。

品牌形象设计着眼于孙北北这一IP人物，旨在创造一个独特、有故事性且易于认可的形象。孙北北是一个年轻、活泼、充满活力的形象，代表着品牌的青春和激情。通过与孙北北的互动，消费者能够建立起情感上的连接，从而增强对品牌的记忆和忠诚度。

品牌的主要色调以绿色为基础，体现了孙北北炸鸡对健康食材和绿色环保的承诺。绿色象征着新鲜、天然和健康，与品牌产品的定位相契合。同时，绿色也有助于传递品牌的活力和活泼感，吸引年轻消费者的目光。

‍

SunBei Bei Fried Chicken is a new retail snack chain brand with green and healthyfried chicken as its main product. The brand identity design focuses oncreating a fun and relatable IP character, Sun Beibei.

The brand identitydesign focuses on the IP character of Sun Beibei, aiming to create a unique,storytelling and easily recognizable image. Sun Beibei is a young, lively andenergetic figure, representing the brand's youth and passion. By interactingwith Sun Beibei, consumers are able to establish an emotional connection thatenhances their memory and loyalty to the brand.

The brand's main color paletteis based on green, reflecting Sun Bei Bei Fried Chicken's commitment to healthyingredients and green environmental protection. The green color symbolizesfreshness, naturalness and health, which is in line with the brand's productpositioning. At the same time, the green color also helps to convey the brand'ssense of vitality and liveliness, attracting the attention of young consumers.

‍