INTRODUCTION

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金鸡品客

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:YanCheng

YEAR:2021

CLIENT:JinJi Pin Ke

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金鸡品客以"金鸡送福"为核心主题，充分展示了品牌对于新年祝福的情感和热情。通过全新的视觉风格，品牌创造了国潮、时尚、年轻的形象，与目标受众的喜好相契合。这种创意的营销活动在传统年礼市场中独树一帜，为消费者提供了与众不同的选择。

品牌运用网络梗和门神插画等元素，为活动增添了丰富的内容和趣味性。这种创意的运用将年礼市场注入了更多的创新和活力。金鸡品客通过丰富的元素和视觉设计，成功吸引了年轻消费者的关注，提升了品牌的时尚感和年轻范。金鸡品客的农历新年创意营销活动将为品牌带来更多的曝光和关注，并进一步巩固其在年礼市场中的领先地位。

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Withthe core theme of "Golden Rooster Sends Blessings", JinJi Pink fullydemonstrates the brand's emotion and passion for New Year's blessings. Througha new visual style, the brand creates a hip, fashionable and youthful imagethat matches the preferences of the target audience. This creative marketingcampaign is unique in the traditional New Year's gift market and providesconsumers with distinctive choices.

The brand used elements such as internetstalks and illustrations of door gods to add richness and interest to thecampaign. This creative use injects more innovation and vitality into the NewYear gift market. Through rich elements and visual design, Golden RoosterPinnacle successfully attracted the attention of young consumers and enhancedthe brand's sense of fashion and youthfulness. Golden Rooster Pinnacle's LunarNew Year creative marketing campaign will bring more exposure and attention tothe brand and further consolidate its leading position in the New Year giftmarket.