INTRODUCTION

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Today-橙长日记

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:JojoWang

YEAR:2020

CLIENT:Today

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品牌名称“橙长日记”传达了产品的纯天然属性。这个名称与品牌的理念紧密相连，让消费者能够直观地理解品牌追求纯天然的产品理念。它引发了人们对于新鲜橙汁的美好联想，增强了产品的吸引力和信任感。

视觉创意中，一根吸管插在橙子上成为了品牌的标志性形象。这种创意设计通过简洁而有力的方式，直观地展现了品牌产品的来源和特点。吸管与橙子的结合，表达了现榨橙汁的概念，以及100%纯天然的品质。

总的来说，橙长日记品牌在命名和视觉创意上的一致性和巧妙设计，使消费者能够直观地感知到品牌的纯天然产品理念。橙长日记强调现榨橙汁和100%纯天然的特点，通过与橙子和吸管的结合形象，向消费者传递了品牌的核心价值和优势。这种视觉创意有助于品牌在市场中与竞争对手区分开来，吸引更多关注并建立消费者对品牌的信任和认可。

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Thebrand name "Orange Grower's Diary" conveys the naturalness of theproduct. The name is closely linked to the brand's philosophy, allowingconsumers to intuitively understand the brand's pursuit of natural products. Ittriggers a beautiful association with fresh orange juice and enhances theattractiveness and trust of the product.

In the visual creative, a strawinserted into an orange becomes the brand's iconic image. This creative designvisualizes the origin and characteristics of the brand's product through asimple yet powerful way. The combination of the straw and the orange expressesthe concept of freshly squeezed orange juice and its 100% natural quality.

Overall, the consistency and clever design of the naming and visual creativityof the Orange Long Diary brand enables consumers to intuitively perceive thebrand's concept of pure and natural products. Emphasizing the freshly squeezedorange juice and 100% natural features, Orange Long Diary conveys the corevalues and benefits of the brand to consumers through the combined image withthe orange and straw. This visual creativity helps the brand differentiateitself from competitors in the market, attracting more attention and buildingconsumer trust and recognition of the brand.

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