INTRODUCTION

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福咖

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:LeiLin Xia / Ma Jia Sheng

YEAR:2022

CLIENT:FuCoffee

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福咖虎年创意营销活动以中国福文化为灵感，延续了品牌名称与美好福文化祝福的理念。品牌推出了虎年限定礼盒和虎年对联等特别活动，旨在吸引年轻人对中国文化的关注，将潮流文化与中国福文化相结合。其中，书法字福虎临门成为创意的焦点，展现了品牌的无限创意。

品牌名称本身就承载着福文化的寓意，与中国传统文化紧密相连。通过虎年限定礼盒和虎年对联等活动，品牌进一步强调了中国传统文化的重要性，并以年轻人喜爱的潮流文化元素进行创新融合。通过与中国福文化一脉相承的品牌理念和创意的设计，福咖虎年创意营销活动将赋予品牌更多的文化内涵和年轻化的形象，吸引更多消费者的关注和喜爱。

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Chineseculture of fortune, continuing the concept of the brand name and the blessingof a beautiful fortune culture. The brand launched special campaigns such asthe limited Year of the Tiger gift box and the Year of the Tiger couplets,aiming to attract young people's attention to Chinese culture and combinetrendy culture with Chinese Fu culture. Among them, the calligraphy characterFu Hu Lin Men became the focus of creativity, showing the brand's infinitecreativity.

The brand name itself carries the symbolism of the Fu culture andis closely linked to traditional Chinese culture. Through activities such asthe Year of the Tiger limited gift box and the Year of the Tiger couplets, thebrand further emphasizes the importance of traditional Chinese culture andcreatively blends it with trendy cultural elements favored by young people.Through the brand concept and creative design that are in line with the ChineseFu culture, Fuga's Year of the Tiger creative marketing campaign will give thebrand more cultural connotations and a youthful image, attracting moreconsumers' attention and love.

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