INTRODUCTION

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金鸡品客

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:JojoWang

YEAR:2019

CLIENT:JinJi Pin Ke

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金鸡品客的品牌形象传承了鸡的视觉图形，并采用全新的视觉符号来代表品牌的年轻化决心。品牌口号是"金鸡品客，只为你用心"。金鸡品客在品牌形象设计中保留了鸡的视觉图形，这是品牌的传承元素之一。

品牌为了展示其年轻化的决心，采用了全新的视觉符号。这个符号代表着品牌对年轻消费者的关注和迎合，体现了品牌与时俱进、积极变革的态度。

品牌口号"金鸡品客，只为你用心"传递了品牌对消费者的关怀和用心服务的承诺。这个口号强调品牌对顾客的重视和追求，体现了品牌对于品质和服务的高标准要求。

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Thebrand image of Jin Ji Pin Ke inherits the visual graphic of a chicken andadopts a new visual symbol to represent the brand's determination torejuvenate. The brand slogan is "Jin Ji Pin Ke, only for your heart".Jin Ji Pin Ke retained the chicken visual graphic in its brand identity design,which is one of the heritage elements of the brand.

The brand has adopted a newvisual symbol to show its determination to rejuvenate. This symbol representsthe brand's concern and catering to young consumers, and reflects the brand'sattitude of keeping up with the times and making positive changes.

The brandslogan "Jin Ji Pin Ke, only for your heart" conveys the brand's commitmentto consumer care and heartfelt service. This slogan emphasizes the brand'sattention and pursuit of customers, and reflects the brand's high standard ofquality and service.

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