INTRODUCTION

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红蜻蜓

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ART DIRECTOR:Micheal Yi / Jojo Wang / Walter Tao

DESIGNER: Django / Da Mao / PP / Jiang Ya Nan

YEAR:2023

CLIENT:Red Dragonfly

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“自由，热爱。红蜻蜓”是一个致力于将鞋文化与多元文化融合的华流鞋企。为了满足未来发展的需求，红蜻蜓品牌形象进行了升级。这次升级不仅仅是改变标志，更是红蜻蜓以鞋文化融合多元文化的时尚表达和传递。

红蜻蜓品牌通过创新的方式在多元文化的场景中展现自己。传统的LOGO组合形式无法满足这种需求，因此品牌进行了全新的升级。他们打造了三个超级印记：色彩印记、Monogram印记和光栅动画印记。这些印记将红蜻蜓品牌元素和多元文化融合，创造了丰富多彩、灵动且具有识别度的品牌形象。

红蜻蜓的升级设计将图形语言与中国文化相结合，展现出时尚化的表达。这种表达方式不仅能够吸引目光，还能够与红蜻蜓的品牌元素和品牌属性相契合。新的红蜻蜓品牌形象成为华流时尚、多元文化的象征，其Monogram印记在市场中具有独特的魅力和辨识度。

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"Freedom, love. Red Dragonfly is a Chinese footwear company dedicated to the fusion of shoe culture and multiculturalism. In order to meet the needs of future development, the brand image of Red Dragonfly has been upgraded. This upgrade is not only a change of logo, but also a fashionable expression and delivery of Red Dragonfly's fusion of shoe culture with multiculturalism.

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Red Dragonfly brand shows itself in a multicultural scene through an innovative way. The traditional combination of logos could not meet this demand, so the brand underwent a new upgrade. They created three super imprints: Color Imprint, Monogram Imprint and Lenticular Animation Imprint. These imprints combine Red Dragonfly brand elements with multiculturalism to create a colorful, dynamic and recognizable brand image.

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Red Dragonfly's upgraded design combines graphic language with Chinese culture to create a fashionable expression. This expression not only attracts attention, but also fits in with the brand elements and brand attributes of Red Dragonfly. The new Red Dragonfly brand image has become a symbol of Chinese fashion and multiculturalism, and its Monogram imprint has a unique charm and recognition in the market.

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