INTRODUCTION

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淘乐鸭

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:WalterTao

YEAR:2020

CLIENT:TaoLe Ya

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淘乐鸭是一家潮流卤味连锁店，其品牌形象以IP卡通造型为主，多变而有趣。这些卡通形象的多样性能够与不同年轻人群相对应，满足不同餐饮场景的需求。无论是在白领聚集的办公区域、时尚潮人常光顾的购物中心，还是运动场所、旅行景点或音乐活动现场，淘乐鸭都能满足不同人群的口味和需求。品牌的卤味产品以其独特的风味和创意口味，赢得了广大消费者的喜爱和认可。

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TaoLe Duck is a trendy marinade chain store whose brand image is based on IPcartoon styling, which is versatile and interesting. The diversity of thesecartoon images can correspond to different youth groups and meet the needs ofdifferent dining scenes. Whether in office areas where white-collar workersgather, shopping centers frequented by fashionable hipsters, or sports venues,travel spots or music events, Tao Le Duck can satisfy the tastes and needs ofdifferent groups of people. The brand's marinated products have won the heartsand minds of consumers with their unique flavors and creative tastes.

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