INTRODUCTION

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红房子

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:LeiLin Xia

YEAR:2021

CLIENT:RedSpace

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红房子品牌形象进行了十年一次的升级，梵智再次为其打造了全新的品牌形象。红房子品牌重新定位并提出了新口号，强调品牌偏爱品质生活，并始终以提高顾客生活品质为目标。这反映出红房子对于顾客满意度和生活品质的持续关注和承诺。

品牌将自己定位为信阳唯一的大型自由烘焙中央工厂，为消费者提供可靠的品质保障。此外，品牌还强调只卖一天的新鲜原则，以确保产品的新鲜度和品质，向消费者传递承诺和信任。品牌形象在设计上更加简洁、大方，通过线条与面的解构重新演绎红房子的视觉形象。这种简洁的设计风格突出了品牌形象的现代感和精致感，同时也表达出品牌对于产品的纯净和简单的追求。

品牌全新形象的发布将有助于品牌在市场中树立更强大的形象和差异化竞争优势，吸引更多消费者的关注和选择。

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TheRed Space brand image underwent a once-in-a-decade upgrade, and once again,Vanwis created a new brand image for it. The Red Space brand was repositionedwith a new slogan that emphasizes the brand's preference for quality living andalways aims to improve the quality of life of its customers. This reflects RedSpace continued focus and commitment to customer satisfaction and quality oflife.

The brand positions itself as the only large-scale free-roastingcentralized factory in Xinyang, providing consumers with reliable qualityassurance. In addition, the brand emphasizes the one-day-only freshnessprinciple to ensure the freshness and quality of its products and to conveycommitment and trust to consumers. The brand image is more simple and generousin design, reinterpreting the visual image of Red Space through thedeconstruction of lines and surfaces. This simple design style highlights themodernity and sophistication of the brand image, and also expresses the brand'spursuit of purity and simplicity for its products.

The release of the brand'snew image will help the brand establish a stronger image and differentiatedcompetitive advantages in the market, attracting more consumers' attention andchoice.

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