INTRODUCTION

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四美包子

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:WangWen Ting

YEAR:2017

CLIENT:SiMei Bao Zi

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四美包子通过重新定义传统包子行业，以年亲人为中心的理念，敢美、敢爱、敢闯、敢绽放的基因，以及品牌口号"用心去浪"和IP人物包小美的创作，形成了独特的品牌形象和故事。这些元素共同塑造了四美包子的个性和与众不同的品牌定位，吸引了消费者的关注和喜爱。品牌口号"用心去浪"传达了品牌对于每一个产品和服务的用心和投入。这个口号表达了品牌在制作包子时的用心与关注，同时也展现了品牌的敢于冒险和创新的态度。

为了进一步增强品牌形象，四美包子创作了IP人物包小美，她成为了品鉴官的角色。这个IP形象代表了品牌的独特个性和品味，为消费者提供了一个与品牌互动和共鸣的角色。

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By redefining the traditional baozi industry, Si Mei Bao Zi has formed a unique brand image and story through the concept of centering on young family members, the genes of daring to be beautiful, daring to love, daring to break through, and daring to blossom, as well as the brand slogan "Wave with your heart" and the creation of the IP character, Bao Xiaomei. These elements together shape the personality and distinctive brand positioning of Si Mei Bao Zi , attracting consumers' attention and love. The brand slogan "Wave with your heart" conveys the brand's dedication and commitment to each product and service. The slogan expresses the brand's care and attention in making buns, as well as the brand's adventurous and innovative attitude.

To further enhance the brand image, Si Mei Bao Zi  created the IP character Bao Xiaomei, who became the role of Tasting Officer. This IP character represents the brand's unique personality and taste, providing consumers with a role to interact and empathize with the brand.

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