INTRODUCTION

‍

玉枝白茶

‍

ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:WalterTao / Foumses

YEAR:2022

CLIENT:YuZhi

‍

玉枝白茶在天目湖白茶品类中具有独一无二的有机资源，二十年来一直坚持只采摘优质的茶叶。品牌的视觉元素以绿茶树的抽象表达为核心，结合了玉枝中文字体设计，采用简洁有力的字型，与有机白茶的代表品牌完美吻合。

玉枝白茶以其独特的有机资源在天目湖白茶品类中占据了独特的地位。品牌坚持只选择最优质的茶叶，致力于生产出一片好茶。这种专注和追求卓越的精神为品牌赢得了消费者的信赖和喜爱。

品牌的视觉元素以天目湖茶山的抽象表达为核心，突出了玉枝白茶的独特性和自然属性。这种设计元素与有机白茶的形象相契合，传达出品牌对于天然、纯净和健康的追求。

‍

YuzhiTea has unique organic resources in the Tianmu Lake white tea category, and hasbeen insisting on picking only high-quality tea leaves for twenty years. Thevisual elements of the brand are centered on the abstract expression of thegreen tea tree, combined with the Yuzhi Chinese font design, which adopts asimple and powerful font, perfectly matching the representative brand oforganic white tea.

Yuzhi Tea occupies a unique position in the Tianmu Lakewhite tea category with its unique organic resources. The brand insists onselecting only the highest quality tea leaves and is committed to producing agood piece of tea. This spirit of dedication and pursuit of excellence hasearned the brand the trust and love of consumers.

The brand's visual elementsare centered on an abstract expression of the tea mountains of Tianmu Lake,highlighting the uniqueness and natural attributes of Yuzhi Tea. This designelement fits the image of organic white tea and conveys the brand's pursuit ofnaturalness, purity and health.

‍