INTRODUCTION

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小仙豆夫

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:LeiLinxia / Yan Chen

YEAR:2021

CLIENT:XiaoXian Dou Fu

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小仙豆夫是一家连锁小吃品牌，以油条包麻子加豆浆为明星产品。品牌形象设计注重打造一个年轻、时尚和潮流的IP形象。以中国国潮风格为基调，通过独特的视觉元素和设计风格展现出中国传统与现代的融合。

中国国潮风格融汇了传统文化元素和当代时尚元素，呈现出一种独特而富有活力的形象。这种设计风格能够吸引年轻消费者，同时展示品牌对中国文化的热爱和传承。此外，品牌形象设计还可以延伸到店面装修和员工服装等方面，营造出与品牌形象相一致的整体环境。

店面的设计可以运用中国国潮风格的元素和色彩，营造出时尚潮流的氛围。员工服装可以设计成符合年轻时尚潮人风格的款式，与品牌形象相呼应。

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XiaoxianDoufu is a chain snack brand with doughnut buns with sesame seeds plus soymilkas its star product. The brand image design focuses on creating a young,fashionable and trendy IP image.

With the Chinese national tide style as thetone, it shows the fusion of Chinese tradition and modernity through uniquevisual elements and design style. The Chinese National Wave style blendstraditional cultural elements and contemporary fashion elements to present aunique and energetic image. This design style can attract young consumers whiledemonstrating the brand's love and heritage of Chinese culture. In addition,the brand image design can also be extended to store decoration and staffclothing to create an overall environment consistent with the brand image.

Thedesign of the store can use elements and colors of the Chinese national trendstyle to create a fashionable and trendy atmosphere. Staff clothing can bedesigned to meet the style of young fashionable hipsters, echoing the brandimage.

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