INTRODUCTION

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郁香包子

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ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:ZhangZhuo Yi

YEAR:2019

CLIENT:YuXiang Bao Zi

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郁香包子是长沙网红罗森尼娜旗下的餐厅品牌，以放心、安心和食材健康为企业理念的关键词。品牌风格简约时尚，与传统餐饮大红色的市场主流有所突破。品牌选择了绿色作为主要品牌色调，以传递更健康、更清新、更安心的形象，同时与天然食材的联想相呼应。品牌风格可以说是包子界的无印良品。

郁香包子以放心、安心和食材健康作为品牌的核心理念，强调为消费者提供高品质、安全的食品。品牌秉承着对食材的严格选择和精心制作，以确保顾客可以放心享用。同时，品牌的绿色主题更强调了对自然和健康的追求，为消费者传递了一种清新和安心的感觉。过放心、安心和食材健康的理念，以及绿色、简约时尚的品牌风格，成功地树立了与众不同的形象。品牌的追求健康、清新和高品质的定位使其在包子行业中独具特色，并赢得了消费者的认可和喜爱。

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YuxiangBaozi is a restaurant brand under Changsha Netflix Rosenina, with reassurance,peace of mind and healthy ingredients as the keywords of its corporatephilosophy. The brand's style is simple and fashionable, which is abreakthrough from the traditional restaurant's big red market mainstream. Thebrand chose green as the main brand color to convey the image of healthier,fresher and more at ease, while echoing the association with naturalingredients. The brand style can be described as the Indy of the bun world.

With reassurance, peace of mind and healthy ingredients as the core concepts ofthe brand, Yuxiang Baozi emphasizes on providing consumers with high qualityand safe food. The brand adheres to strict selection and careful preparation ofingredients to ensure that customers can enjoy them with confidence. At thesame time, the brand's green theme emphasizes the pursuit of nature and health,conveying a sense of freshness and peace of mind to consumers. With the conceptof peace of mind and healthy ingredients, as well as the green, simple andstylish brand style, the brand has successfully established a distinctiveimage. The brand's pursuit of health, freshness and high-quality positioningmakes it unique in the bun industry and has won the recognition and love ofconsumers.

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