INTRODUCTION

‍

罗森尼娜

‍

ARTDIRECTOR:Micheal Yi / Walter Tao

DESIGNER:WalterTao

YEAR:2018

CLIENT:LSENNA

‍

梵智品牌战略合作经典案例之一是与罗森尼娜（前为圣安娜、L’SENNA）的合作。在过去的9年里，梵智一直持续提供战略支持，并把握企业在不同阶段的战略节奏，帮助罗森尼娜解决品牌资产隐患问题。

梵智与罗森尼娜的合作始于2010年，当时罗森尼娜进军郴州市场。随后，在2016年成功进驻长沙市场。梵智在合作中负责产品开发和节令营销等方面的动态创新，为罗森尼娜推动市场占有率稳步增长发挥了关键作用。

在2019年，梵智再次对战略进行升级，聚焦“精品烘焙连锁”认知战略的持续发展。这个升级使罗森尼娜更加专注于打造精品烘焙连锁店的形象，通过不断提升品质和服务水平，进一步树立了品牌在市场中的优势地位。

‍

Oneof the classic examples of Vanwis brand strategy cooperation is with Rosenina(formerly Santa Ana and L'SENNA). For the past 9 years, Vanwis has beenproviding strategic support to help L'SENNA address its brand equity issues,recognizing the company's strategic rhythm at different stages.

Vanwiscooperation with L'SENNA began in 2010, when L'SENNA entered the Chenzhoumarket. Then, in 2016, it successfully entered the Changsha market. In thepartnership, Vanwis was responsible for dynamic innovations in productdevelopment and seasonal marketing, which played a key role in driving L'SENNAsteady growth in market share.

In 2019, Wanwis has again upgraded its strategyto focus on the continued development of its cognitive strategy of "boutiquebakery chain". This upgrade has enabled L'SENNA to focus more on creatingthe image of a boutique bakery chain, and to further establish the brand'sdominant position in the market by continuously improving its quality andservice levels.

‍