INTRODUCTION

‍

老沧口

‍

ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:LeiLin Xia / Pan Jing Bing

YEAR:2021

CLIENT:LaoCang Kou

‍

老沧口作为抖音抖品牌和全国排名前三的老面包品牌，本次形象设计旨在颠覆传统中式面包点的视觉表现，突出品牌的特点和识别力。以下是对这次形象设计的进一步延展：

在设计中，品牌提炼了“沧”字作为视觉的重点，以突出品牌的独特性和传统价值。通过对“沧”字的艺术处理和设计演绎，品牌形象将更加凸显独特的风格和个性，与传统中式面包店截然不同。

品牌决定采用全新的蓝色作为主要品牌色彩，以传达年轻化和时尚感。蓝色作为代表活力和创新的颜色，能够吸引年轻消费者的关注并传递出品牌的现代氛围。这种色彩选择将帮助品牌在竞争激烈的市场中脱颖而出，树立起独特的形象。

‍

As a Tiktok brand and a top 3 nationally ranked old bread brand, Lao Cangkou's imagedesign aims to subvert the visual presentation of traditional Chinese breadpoints and highlight the brand's characteristics and recognition. The followingis a further extension of this image design:

In the design, the brand refinedthe word "Cang" as the visual focus to highlight the uniqueness andtraditional value of the brand. Through the artistic treatment and designinterpretation of the character "Cang", the brand image will emphasizeits unique style and personality, which is very different from traditionalChinese bakeries.

The brand decided to adopt the new blue color as the mainbrand color to convey a sense of youthfulness and fashion. Blue, as a colorthat represents energy and innovation, attracts the attention of youngconsumers and conveys the brand's modern vibe. This color choice will help thebrand stand out and establish a unique image in a competitive market.

‍