INTRODUCTION

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碧资源

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ARTDIRECTOR:Micheal Yi / Jojo Wang

DESIGNER:WangLu / Lei Lin Xia

YEAR:2021

CLIENT:BeautizeU

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碧资媛是一家凝聚全球资源、倾注科研力量的美容品牌，致力于打造中国品质。品牌专注于为全球爱美人士提供科研、安全、有效且环保的产品，让每位女性在每一天都向美而生。

品牌形象设计以优雅的英文字母为基础，体现了碧资媛的专业和品质。这种设计风格传达了品牌对于精致、高质量产品的追求，并与目标消费者的审美需求相契合。优雅的字母设计在品牌形象中起到了引人注目和辨识度的作用。这体现了品牌的责任感和关注消费者健康与环境保护的理念。品牌形象的设计应该传递出这种科研实力和可持续发展的承诺，以提升消费者对品牌的信任和忠诚度。

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Beautizeu is a beauty brand that combines global resources and scientific researchpower, and is committed to creating Chinese quality. The brand focuses onproviding scientific research, safe, effective and environmentally friendlyproducts for beauty lovers all over the world, so that every woman can bebeautiful every day.

The brand image design is based on elegant Englishletters, which reflects the professionalism and quality of Bizi Yuan. Thisdesign style conveys the brand's pursuit of exquisite, high-quality productsand matches the aesthetic needs of target consumers. The elegant letteringdesign plays a striking and recognizable role in the brand image. It reflectsthe brand's sense of responsibility and concern for consumer health andenvironmental protection. The design of the brand image should convey thisscientific strength and commitment to sustainable development in order toenhance consumer trust and loyalty to the brand.

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